This is not the first time Facebook has come under fire for its censorship of photos. The policy in question is aimed at blocking content that encourages unhealthy weight loss – the opposite intent of Cherchez la Femme, which was promoting body positivity. The photo – for an event called Cherchez La Femme: Feminism and Fat – features a smiling Holliday wearing a standard bikini.įacebook had originally allowed the event page to remain, but refused to approve the group’s advert, which would have boosted the post. We apologize for the error and have let the advertiser know we are approving their ad.” “This image does not violate our ad policies. “Our team processes millions of advertising images each week, and in some instances we incorrectly prohibit ads,” the statement said. In a statement on Monday, Facebook apologized for its original stance and said it had determined that the photo does comply with its guidelines. Instead, we recommend using an image of a relevant activity, such as running or riding a bike.” “Ads like these are not allowed since they make viewers feel bad about themselves. “Ads may not depict a state of health or body weight as being perfect or extremely undesirable,” Facebook wrote.
Cherchez la Femme, an Australian group that hosts popular culture talkshows with “an unapologetically feminist angle”, said Facebook rejected an advert featuring Tess Holliday, a plus-sized model wearing a bikini, telling the group it violated the company’s “ad guidelines”.Īfter the group appealed against the rejection, Facebook’s ad team initially defended the decision, writing that the photo failed to comply with the social networking site’s “ health and fitness policy”.
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